Yu–Mei’s Uptown China
Graphic Design | Brand Director
Yu–Mei’s Uptown China is a restaurant in Seattle Washington. In the 30+ years of operation in Uptown (Lower Queen Anne) Seattle it had become a local favorite. I was asked to recreate the tabletop drink menu in 2017. I quickly brought the brand’s cohesion back together, inside and out.
POINTS OF CONSIDERATION
COMPETITIVE ANALYSIS
DEMOGRAPHIC
APPLICATIONS OF LOGO
RELAVENT COLORS
MENU REDABILITY
BRAND COHESION
COMPLIMENTARY TYPOGRAPHY
PORTRAYED EMOTION
New Paint and Canopy
Custom Check presenter build
Font Revisions
Business Cards
Hand Screen Printed Chopsticks
Designed Open Neon
Ginger Cosmo
Design and Print
Illustrations
Illustrations
Illustrations
