MedStaircase

Graphic & Web Design | Social Media

MedStaircase is a non–profit organization that is based out of Portland Oregon. Their main points of interests were to encompass the organization’s name with an icon and to create a logo & website to tell about the organization.

Research, process sketching and techniques determine my solution.

POINTS OF CONSIDERATION

MISSION STATEMENT
COMPETITIVE ANALYSIS
DEMOGRAPHIC
APPLICATION OF LOGO
RELAVENT COLORS
COMPLIMENTARY TYPOGRAPHY
BRAND DESCRIPTION
PORTRAYED EMOTION

The logo of MedStarcase features a stylized blue and silver mountain with a heartbeat line in the center. The text 'MedStaircase' is written below in blue font.
Drawing of a jagged line resembling a heartbeat with stairs and steps, with the text "Med Staircase" underneath.
A graph with multiple mountain-shaped and stair-step patterns, depicting data with peaks and valleys, overlaid by a thick blue line that fluctuates repeatedly.
A paper with a hand-drawn zigzag line resembling a mountain or stairs, with a step-like pattern on each side, and the word 'RedStairc' partially visible beneath. There is a black marker pen resting on the paper.
A stylized line graph with peaks and valleys, overlaid on a staircase shape, in shades of blue and gray.
Text reading 'MedStartcase' in various shades of blue.
Logo of MedStaircase with a stylized blue ECG line and an abstract staircase graphic.
Flyer about MedStaircase promoting healthcare careers with images of diverse healthcare professionals and students, featuring text about mentorship, education, and scholarship opportunities, along with a QR code for more information.

LAYOUT DESIGN

A flyer for MedStaircase programs highlighting current and future medical programs, including scholarship opportunities such as summer stipends and MCAT prep support, mentorship activities like shadowing and mentoring programs, and educational resources including internships, workshops, and interview prep. The flyer features a photo of three healthcare professionals wearing masks and surgical caps, a QR code at the bottom right corner, and a predominantly blue and white color scheme.
A poster highlighting MedStaircase program, featuring photos of diverse students and healthcare professionals, quotes from students and mentors, and lists of supporting organizations, with a blue and white color scheme.
Poster showcasing appreciation for mentors and donors of MedStaircase, listing statistics like 58 scholarships granted, 104 private donors, and 18 clinical sponsors, with photos of medical staff and volunteers.
A folded brochure for MedStaircase, a healthcare program showcasing student quotes, mentor quotes, sponsor acknowledgments, and photos of healthcare students and professionals in medical attire. The brochure features the MedStaircase logo with a stylized heartbeat graph, and contact information for the program in Portland, Oregon.
Event flyer for an end of summer social. Date and time: Sunday, September 10th, from 11:30 AM to 2:00 PM. Location: 17255 SW Jurgens Ave., Tualatin, Oregon, inside a large shelter at Jurgens Park near the Tualatin River. RSVP link in bio.
Screenshots of social media posts promoting a medical event, scholarship opportunity, and quiz, with maps, dates, and fitness information.
Three smartphones displaying social media posts from Medstaircase, each highlighting a sponsor spotlight for different medical clinics: Multnomah Orthopedic Clinic, The Oregon Clinic, and OHSU Department of Emergency Medicine.
Two smartphone screens displaying social media posts from medstaircase about winning a clinical experience scholarship and information about a mandatory quiz for a scholarship application.
Three smartphone screens displaying Instagram posts for medical fundraising campaign, with graphs, thank you message, and blog subscription call-to-action.
Four smartphones displaying social media posts about diversity in healthcare and mentoring, with blue-themed graphics and text.
Screenshots of social media posts from medstaircase, one about funding opportunities with a blue and white background, and the other about clinical rotations including rural family medicine, Spanish-speaking pediatrics, and county health departments,
Screenshots of Instagram posts from MedStaircase counting down the days until Giving Tuesday in 2021, 2022, and 2023, with images of healthcare professionals and messages of gratitude and fundraising.
Flyer for a pickleball fundraiser serving students, scheduled for February 17th from 1 to 4 PM at St. Johns Racquet Center in Portland, Oregon. The flyer includes a QR code, details about the entry fee, raffle prizes, and a message about supporting future doctors from underserved groups.
Flyer for a pickleball fundraiser titled 'Hearts and Aces' on February 17th from 1 to 4 PM at St. Johns Racquet Center in Portland, Oregon, featuring a QR code, a blue background, and an image of two pickleball paddles.
Flyer for a pickleball fundraiser event with details of date, time, location, and activities, including a QR code and information about scholarships and health benefits.

Website

Flyer for MedStaircase programs highlighting scholarships, mentorship, and education opportunities for medical students, featuring a photo of three people in medical gear wearing masks.
Three Instagram posts from MedStaircase promoting Giving Tuesday, showing countdowns of 14 days, 7 days, and a thank you message with photos of healthcare professionals.
Screenshots of social media posts from medstaircase page, discussing funding opportunities and clinical rotations in healthcare, with a blue and white color scheme and icons for social media interaction.
Four smartphone screens displaying social media posts about healthcare and diversity, with text and graphics on blue and white backgrounds.
Screenshots of social media posts about a healthcare fundraising campaign, including goal achievement, thank you message, and blog subscription promotion.
Event invitation map for an end of summer social on September 10th from 11:30 am to 2 pm at a large shelter in Jurgens Park, Tualatin, Oregon, showing location details with a map and nearby streets.
A promotional flyer for MedStaircase featuring student and mentor quotes, photos of healthcare professionals and students, and information about sponsors and program supporters.
An infographic titled 'MedStaircase at a Glance' highlighting mentorship, education, scholarship, and core values with images of healthcare professionals in scrubs and masks.
Two smartphones displaying social media posts about a virtual clinical scholarship meeting, with blue backgrounds and white text.
Three smartphone screens displaying sponsor spotlight posts from MedStaircase Instagram. Each post highlights different clinics: Multnomah Orthopedic Clinic, The Oregon Clinic Obstetrics & Gynecology North, and OHSU Department of Emergency Medicine,