DOGUP Canine Training llc

Logo Design

DOGUP llc is a canine training company in Las Vegas Nevada. Main points of interest was to create an icon that is noticeable and rememberable.

While process sketching and researching competitive companies, I was able to create a mark that simply displayed a dog’s attentiveness and oneness with that attention. Angle of the dog’s head was considered as well as the opening of the circular halo. A typeface with curves and slight tail was chosen as it encompassed the feeling of an energetic canine as well as being complimentary to the sharp, san–serif, DOGUP type choice.

POINTS OF CONSIDERATION

MISSION STATEMENT
COMPETITIVE ANALYSIS
DEMOGRAPHIC
APPLICATION OF LOGO
RELAVENT COLORS
COMPLIMENTARY TYPOGRAPHY
BRAND DESCRIPTION
PORTRAYED EMOTION

Logo for Dog Up Dog Training featuring a stylized dog head inside a circle with the words 'Dog Up' in bold and 'Dog Training' below in smaller letters.
Logo for DogUp Canine Training featuring a stylized outline of a dog's head inside a circle, with the text 'DOGUP' and 'Canine Training' beneath.
Logo featuring a stylized dog's face within a red circle, with the text 'The Dog House' above it.
The logo for the movie 'Dogup', featuring the title in red capital letters with a black dog silhouette above.
Logo for Dog Training with a silhouette of a dog and a person, with the words "Dog Training" in red below
Two white T-shirts on wooden hangers against a gray background. The left shirt features a red and black stylized dog face inside a circle on the back. The right shirt displays the text 'DOGUP' in red and black letters across the front.
Two black T-shirts hanging on black hangers against a dark gray background. The T-shirt on the left features a red, minimalist line drawing of a dog's head within a circle. The T-shirt on the right displays the word "DOGUP" in red outlined letters.
Two black T-shirts hanging on black hangers against a dark grey background. The T-shirt on the left features a large white logo of a dog's face within a circle, with the text "DOGUP" and "Dog Training" below it. The T-shirt on the right has a small white logo of the dog's face within a circle on the chest area.
Two red baseball caps with a black embroidered logo of a dog's face inside a circle, placed on a dark surface.
Items on a wooden table including a red travel tumbler, a set of keys, a black key fob, a red and black keychain, and a black baseball cap with a red embroidered dog logo.
Person wearing a black T-shirt with a dog logo and the words 'DOG UP Canine Training' on the back.
A person wearing a red hat and red t-shirt with a black logo, holding a leash with two dogs, one white and one black, under a tree with green leaves, outdoor setting with stone wall and park benches.