Micro–Bus Brewing Co.

Graphic Design | Package Design

A proposed package design for a fictitious micro–brewery. The problem was to create packaging that can stand out in a very saturated market. My solution was to combine the iconic VW microbus within the common 6 pack casing found in many microbreweries.

POINTS OF CONSIDERATION

COMPETITIVE ANALYSIS
DEMOGRAPHIC
APPLICATION OF LOGO
RELAVENT COLORS
COMPLIMENTARY TYPOGRAPHY
BRAND DESCRIPTION
PORTRAYED EMOTION
FUNCTIONALITY

A cardboard box designed to look like a Volkswagen Type 2 van, advertising Split Window India Pale Ale with a red and white color scheme, featuring images of windows and wheels.
Sketches of a recreational vehicle, a door with curved top, and a rectangular block with dimensions 5 1/4 inches by 6 1/4 inches by 10 3/8 inches.
Two cardboard boxes with hand-drawn pictures of a Volkswagen bus. The box on the left shows an outline of the bus with windows and a roof rack. The box on the right has a VW logo and additional details, including flowers and a landscape scene.
Blueprint of packaging boxes with dimensions and fold lines, showing front and side views.

Final Dieline and Measurements

Printout

Top view of a bus with branding for Spirit Wındows India Pale Ale, featuring red and white colors, with windows and wheels visible.
A white box labeled 'Split Window Micro-Brews IPA 7.0% ALC/VOL 6 FL OZ' with two circular cutouts in the front.
A cardboard box designed to look like a beer pack, labeled 'Split Window India Pale Ale,' with a red and silver color scheme, featuring stylized split window graphics and cartoonish wheels.
A 12-ounce six-pack of Split Window India Pale Ale with 7% alcohol, featuring a red and white label with stylized window illustrations.
A variety of canned beverages and boxes of tea arranged in a display fridge. The cans include fruit-flavored drinks and beer, with distinct colorful labels. There are also red and green boxes of tea on the right side.
A cardboard box designed to look like a Volkswagen Van with the label "Split Window" and "India Pale Ale" on it.